Web 2.0: A Strategy Guide
Business thinking and strategies behind successful Web 2.0 implementations.
By Amy Shuen
First Edition: April 2008
ISBN: 9780596529963
Pages: 266
Price: $24.99 USD, £15.50 GBP

Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve the bottom line. Whether you’re an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today’s Web. This book is about strategy rather than the technology itself.

Web 2.0 Mashups and Niche Aggregators
By Martin Kelley
First Edition: April 2008
ISBN: 9780596514006
Pages: 20
PDF Price: $9.99 USD

Web aggregators select and present content culled from multiple sources, playing an important taste-making and promotional role. Larger aggregators are starting to compete with mainstream news sources but a new class of niche and do-it-yourself aggregators are organizing around specific interests. Niche aggregators harness the power of the internet to build communities previously separated by geography or institutional inertia. These micro-communities serve a trend-setting role. Understanding their operation is critical for those wanting to understand or predict cultural change and for those who want to harness the power of the long tail by catering to niches.

Google Apps Hacks
By Philipp Lenssen
First Edition: April 2008
ISBN: 9780596515881
Pages: 374
Price: $29.99 USD, £18.50 GBP

With 100,000 businesses running trials of Google Office, the venerable Microsoft Office suite has a serious challenger. But can Google’s web apps make the cut? With scores of clever hacks, workarounds, and other undocumented tips, this book helps you get more than the obvious out of Google Docs & Spreadsheets, Gmail, Google Calendar, Google Presentations, and a host of other Google applications.

Adobe AIR for JavaScript Developers Pocket Guide
By Mike Chambers, Daniel Dura, Kevin Hoyt, Dragos Georgita
First Edition: April 2008
ISBN: 9780596518370
Pages: 204
Price: $19.99 USD, £12.50 GBP

This book is the official guide to Adobe ® AIR[TM], written by members of the AIR team. With Adobe AIR, web developers can use technologies like HTML and JavaScript to build and deploy web applications to the desktop. Packed with examples, this book explains how AIR works and features recipes for performing common runtime tasks.