You are invited to a free live webcast:

Success Factors: What traditional business really needs to know about Web 2.0
Presented by Joshua Ross
http://oreilly.com/go/successfactors

The business world is experiencing successive waves of disruption caused by new 
trends and technologies; from publishing to media and entertainment, software 
development to financial services and healthcare, entire industries are being 
transformed by the Internet.  With Web 2.0 technologies gaining traction, these 
rates of change are likely to only increase as new forms of collaboration-enabled 
by technology--unlock the creative capacity of people across the globe. Within 
such an environment, learning and leadership are survival skills. 
 
While most organizations recognize the need to address these changes, their 
responses are typically anemic and inclined to failure. Most strategies fails 
for the same, simple reasons:

-A heavy reliance on outside expertise
-A basic failure to understand the shift in organizing principles and mindsets 
that define Web 2.0 companies.  

Based on direct experience consulting in the field, and backed by O'Reilly's 
thought leadership on Web 2.0, this webcast is for the rest of us: executives 
and professionals working in "traditional" (non-Internet native) business trying 
to take advantage of new trends. We'll explore the underlying organizing 
principles and success factors in building and executing a Social Web strategy, 
specifically:

-New ways of listening
-A focus on relationship building
-Creating "Open" strategies

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Attendance is limited, so register now. We'll send you a reminder before the 
webcast. And please feel free to share this invitation with others.

Date: Thursday, July 10 at 10am PDT (17:00 GMT)
Cost: Free
Duration: 45-60 minutes
Meeting link: http://oreilly.com/go/successfactors

Teleconference dial-in:
(select the number that is closest to your location)
East Coast US: +1 617 231-0350 and pin 8136507
West Coast US: +1 213-455-0500 and pin 8136507

Questions? Please send email to webcast@oreilly.com

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About Joshua Ross

Joshua Ross, vice president of O'Reilly InPractice,  has been consulting with 
businesses on digital strategy for over a decade. During that time, he has 
overseen the launch of dozens of highly successful, enterprise-class ecommerce 
sites, exchange platforms, and community sites. He has worked extensively with 
start-ups to Fortune 500 companies on strategy and governance planning for 
ebusiness.

Joshua comes with a deep background in online marketing and communications, 
utilizing emerging social media technologies--community, blogging, virtual 
worlds, and WOM, among others-to deliver highly successful, sustainable 
marketing strategies. His focus over the last three years has been on applying 
Web 2.0 principles to deliver competitive advantage to Global 2000 clients, 
from new business model development to customer engagement and communication 
strategies. Joshua has been a guest lecturer at Harvard University on information 
design and human factors, and has spoken at conferences related to technology 
and digital strategy. Past clients include Washington Mutual, Accenture, 
Best Buy, Autodesk, and Polycom.  Joshua holds a degree with honors in Chinese 
Studies from the University of California, Santa Cruz.

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About O'Reilly InPractice

O'Reilly InPractice offers consulting and training services to companies actively 
interested in incorporating Web 2.0 practices into their businesses. From hands-on 
training with new technologies to high-level strategic consulting, we help set 
companies on a path to success in today's competitive, often unpredictable 
business environment.

As a division of O'Reilly Media, O'Reilly InPractice is steeped in the 
extraordinary business intelligence and vision long associated with the company. 
From the earliest days of the Web, O'Reilly Media has served as the premier 
source of information as well as a prescient catalyst for leading-edge 
development, homing in on the technology trends that are shaping the worlds of 
online business and culture.